If you follow me on Twitter, you will know that I recently was privileged to be included as a panelist at the Ifabbo social media conference that took place in London on 26 May 2012.  Alongside photographers Kevin Thornhill and Arianna Power, we discussed the influence of street-style blogs on fashion designers and consumers, and shared tips for taking quality photos with both cameras and smart phones.  ASOS Marketplace‘s Editor Joanna Wiggins did a brilliant job of moderating our panel.

Photo by Tala Samman of My Fash Diary

The other panels that day were incredibly useful and informative, and included topics such as the changing culture of fashion, the business of blogging, and how to develop relationships and become more valuable to brands.  Be sure to read about the event on the iFabbo blog, where you will also find out about the next conference that will be taking place in San Francisco!

Below are highlights of some of the ideas shared during other panel on the day:

  • A great idea from @hairromance for lifestyle bloggers: write an e-book. Not only can you receive revenue from your valuable content, it’s an alternative tool to the blog archive.
  • “A lot of people see blogging as an access-all-areas pass to a ‘celebrity’ lifestyle, rather than the strategy and hard work that is required to do it well.” – @nikthakkar
  •  “Magazines and blogs are complimentary. For bloggers, there’s power in being able to disseminate information instantly.” – @ceanne/@THEOUTNET
  • On Twitter, always think about reputation management,  and that Google never forgets.
  • “There is a fine line between showing your individuality and over-sharing on Twitter.” – @cclarebear
  • On including advertising on your blog: “Ask yourself, ‘What would Vogue do?'”@nikthakkar

A special thank you to iFabbo co-founders Tonia Korakis and Sinead Norenius for organizing such a wonderful event, Kettner’s for hosting us in their beautiful space, and to the sponsors for supporting the event (links below).

With iFabbo co-founders Sinead Norenius and Tonia Korakis by Annabelle John of  Three Little Buhos


RewardStyle, Hydroxatone, Sarah McNamara, Konjac Sponges, A-List Skincare, Nelly.com, Nazila Love Glamour, Let’s Go Lashes and Beautisol.