Inside Rolls-Royce: Dream Cars and Driving

The story of how Rolls-Royce came to be tells like rags-to-riches fairytale, but the history of this iconic British heritage brand is also about the present and future – innovation is one of their founding ideals, and continues to be their focus today.

The very-much handmade dream begins to come to life in the design process, which allows for endless customization. From matching the paint to your favourite fruit, to installing your preferred starry constellation on the ceiling of your car – the possibilities are truly endless. In the centre above: a pink Chanel lipstick brought in by a customer for a colour match request.

But the real Rolls-Royce experience comes in the driving. I was lucky enough to take the Wraith for a spin, which I found to be the perfect balance between sporty agility and steady comfort.

Rolls Royce was the subject of a Channel 4 documentary (which you can watch by clicking here), the success of which has inspired the company to further open up to customers and fans alike with a public exhibition called ‘Inside Rolls-Royce‘ at the Saatchi Gallery. We were given a sneak peek of what’s in store, but can’t give too many details away – where would the surprise be? What we can say is that you will be left amazed by Rolls-Royce’s reputation for effortless luxury and innovation brought to life in the ultimate interactive and immersive sensory experience. You’ll have to be quick – the exhibition has a limited run from 13 – 16 November before hitting the road for a world tour.