On beauty…. Erdem, London

I love Erdem.  Like, LOVE.  Not in a fashion-y, air kisses kind of way, but in more of a visceral response to something that evokes sheer delight.  (I can’t describe it other than it being the same feeling behind the look friends have commented on when I’ve spotted cupcakes in the vicinity.  I have serious cake issues.  We’ll deal with those another time.)  Oh, and the fact that he’s Canadian means I’m deeply supportive of (read: heavily biased towards) anything done by anyone from my part of North America.

Erdem manages to use the elements that are typically associated with feminine dressing –  lace, florals, silk, chiffon – and transform them into romantic-yet-confident silhouettes.  There is nothing sugary-sweet about his beautiful craftsmanship and designs.  Women want to look beautiful, and Erdem makes it easy.  Everyone from Anna Wintour to Michelle Obama agrees. 

I went to a showroom to see his SS11 collection up close and personal.  I adore the painterly prints (this is one of the skirts)…

…and I simply fell in love with these Nicholas Kirkwood for Erdem shoes.  

Learn more about the designer and view the SS11 collection at www.erdem.co.uk

19 Responses to “On beauty…. Erdem, London”

  1. Brigadeiro says:

    OOh, I'm with you, LOVE Erdem too! And I totally get your reference to cakes/cupcakes, I am eating one as I type, haha!

  2. Thanks for the comments!

    @Brigadeiro – *drools* :)) If you're ever in London, there are some fantastic places!

  3. beautiful! his spring summer 2011 is breathtaking! nice blog!


  4. Luca says:

    These heels are amazing!x

    maybe if you like, join my blog http://www.xlucaaxx.blogspot.com

  5. Tonio says:

    beautiful pics!
    thanks for sharing, loved all the prints.
    hope you step by my blog! if you like fashion 😉

  6. Anaivilo says:

    Oh yes, Erdem is amazing! I just love the prints, this spring collection is amazing!

  7. Marian says:

    those florals look like they are straight out of a painting!

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